Submissions from 2009
The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity, Ross D. Petty
Submissions from 2008
Initial Interest Confusion versus Consumer Sovereignty: A Consumer Protection Perspective on Trademark Infringement, Ross D. Petty
Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages, Ross D. Petty
Submissions from 2007
Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations, Ross D. Petty
Submissions from 2006
Hit or Mislead, Ross D. Petty
The Regulation of Practices that Promote Brand Interest: A "3 Cs" Guide for Brand Managers, Ross D. Petty
Submissions from 2005
Societal Regulation of the Marketing Function: Does the Patchwork Create a Quilt?, Ross D. Petty
Submissions from 2004
Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies, Ross D. Petty
Seeking a Single Policy for Contractual Fairness to Consumers: A Comparison of U.S. and E.U. Efforts, Ross D. Petty
Submissions from 2003
Regulating Target Marketing and Other Race-Based Advertising Practices, Ross D. Petty
Wireless Advertising Messaging: Legal Analysis and Public Policy Issues, Ross D. Petty
Submissions from 2002
Limiting Product Choice: Innovation, Market Evolution, and Antitrust, Ross D. Petty
Submissions from 2001
The European Union’s Consumer Guarantees Directive, Ross D. Petty
Submissions from 2000
"It Could Have Been You": How States Exploit Counterfactual Thought to Market Lotteries, Ross D. Petty
Marketing without Consent: Consumer Choice and Costs, Privacy and Public Policy, Ross D. Petty
Teaching Marketing Law: A Business Law Perspective on Integrating Marketing and Law, Ross D. Petty
Submissions from 1999
Editor's Introduction: The What and Why of Marketing Law, Ross D. Petty
Tobacco Marketing Restrictions in the Multistate Attorneys General Settlement: Is This Good Public Policy?, Ross D. Petty
Submissions from 1998
Comparative Advertising in the European Union, Ross D. Petty
Interactive Marketing and the Law: The Future Rise of Unfairness, Ross D. Petty
The Impact of the Sport of Bicycle Riding on Safety Law, Ross D. Petty
Submissions from 1997
Advertising Law in the United States and European Union, Ross D. Petty
Submissions from 1996
The Law of Misleading Advertising: An Examination of the Difference Between Common and Civil Law Countries, Ross D. Petty
Integrating Law Into an Integrated MBA Program: The Experience of the F.W. Olin Graduate School of Business at Babson College, Ross D. Petty, Richard P. Mandel, and Toni Lester
Submissions from 1995
Advertising Challenges: A Strategic Framework and Current Review, Ross D. Petty
Comparative Advertising Law in the European Community: Will the Proposed Directive Harmonize Across the Atlantic?, Ross D. Petty
Regulating Product Safety: The Informational Role of the US Federal Trade Commission, Ross D. Petty
Peddling the Bicycle in the 1890s: Mass Marketing Shifts into High Gear, Ross D. Petty
Submissions from 1994
Advertising Law and Social Issues: The Global Perspective, Ross D. Petty
Submissions from 1993
Advertising and the First Amendment: A Practical Test for Distinguishing Commercial Speech from Fully Protected Speech, Ross D. Petty
Joe Camel and the Commission: The Real Legal Issues, Ross D. Petty
Submissions from 1992
FTC Advertising Regulation: Survivor or Casualty of the Reagan Revolution?, Ross D. Petty
Submissions from 1991
Competitor Suits Against False Advertising: Is Section 43(a) of the Lanham Act: Pro-consumer Rule or Anti-competitive Tool?, Ross D. Petty
Supplanting Government Regulation with Competitor Lawsuits: The Case of Controlling False Advertising, Ross D. Petty