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Submissions from 2009

The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity, Ross D. Petty

Submissions from 2008

Initial Interest Confusion versus Consumer Sovereignty: A Consumer Protection Perspective on Trademark Infringement, Ross D. Petty

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages, Ross D. Petty

Submissions from 2007

Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations, Ross D. Petty

Submissions from 2006

Hit or Mislead, Ross D. Petty

The Regulation of Practices that Promote Brand Interest: A "3 Cs" Guide for Brand Managers, Ross D. Petty

Submissions from 2005

Societal Regulation of the Marketing Function: Does the Patchwork Create a Quilt?, Ross D. Petty

Submissions from 2004

Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies, Ross D. Petty

Seeking a Single Policy for Contractual Fairness to Consumers: A Comparison of U.S. and E.U. Efforts, Ross D. Petty

Submissions from 2003

Regulating Target Marketing and Other Race-Based Advertising Practices, Ross D. Petty

Wireless Advertising Messaging: Legal Analysis and Public Policy Issues, Ross D. Petty

Submissions from 2002

Limiting Product Choice: Innovation, Market Evolution, and Antitrust, Ross D. Petty

Submissions from 2001

The European Union’s Consumer Guarantees Directive, Ross D. Petty

Submissions from 2000

"It Could Have Been You": How States Exploit Counterfactual Thought to Market Lotteries, Ross D. Petty

Marketing without Consent: Consumer Choice and Costs, Privacy and Public Policy, Ross D. Petty

Teaching Marketing Law: A Business Law Perspective on Integrating Marketing and Law, Ross D. Petty

Submissions from 1999

Editor's Introduction: The What and Why of Marketing Law, Ross D. Petty

Tobacco Marketing Restrictions in the Multistate Attorneys General Settlement: Is This Good Public Policy?, Ross D. Petty

Submissions from 1998

Comparative Advertising in the European Union, Ross D. Petty

Interactive Marketing and the Law: The Future Rise of Unfairness, Ross D. Petty

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The Impact of the Sport of Bicycle Riding on Safety Law, Ross D. Petty

Submissions from 1997

Advertising Law in the United States and European Union, Ross D. Petty

Submissions from 1996

The Law of Misleading Advertising: An Examination of the Difference Between Common and Civil Law Countries, Ross D. Petty

Integrating Law Into an Integrated MBA Program: The Experience of the F.W. Olin Graduate School of Business at Babson College, Ross D. Petty, Richard P. Mandel, and Toni Lester

Submissions from 1995

Advertising Challenges: A Strategic Framework and Current Review, Ross D. Petty

Comparative Advertising Law in the European Community: Will the Proposed Directive Harmonize Across the Atlantic?, Ross D. Petty

Regulating Product Safety: The Informational Role of the US Federal Trade Commission, Ross D. Petty

Peddling the Bicycle in the 1890s: Mass Marketing Shifts into High Gear, Ross D. Petty

Submissions from 1994

Advertising Law and Social Issues: The Global Perspective, Ross D. Petty

Submissions from 1993

Advertising and the First Amendment: A Practical Test for Distinguishing Commercial Speech from Fully Protected Speech, Ross D. Petty

Joe Camel and the Commission: The Real Legal Issues, Ross D. Petty

Submissions from 1992

FTC Advertising Regulation: Survivor or Casualty of the Reagan Revolution?, Ross D. Petty

Submissions from 1991

Competitor Suits Against False Advertising: Is Section 43(a) of the Lanham Act: Pro-consumer Rule or Anti-competitive Tool?, Ross D. Petty

Supplanting Government Regulation with Competitor Lawsuits: The Case of Controlling False Advertising, Ross D. Petty