Title

Wireless Advertising Messaging: Legal Analysis and Public Policy Issues

Publication

Journal of Public Policy & Marketing

DOI*

http://dx.doi.org/10.1509/jppm.22.1.71.17627

Abstract

Wireless advertising messaging is a newly developing form of advertising in the United States that includes short text messages sent to cellular telephones, personal data assistants, and other wireless devices. This article examines the legal and public policy issues raised by this novel form of advertising.

Disciplines

Communication | Communication Technology and New Media | Marketing

Recommended Citation

Petty, Ross D. 2003. "Wireless Advertising Messaging: Legal Analysis and Public Policy Issues." Journal of Public Policy & Marketing 22, no. 1: 71-82.

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