Title

Editor's Introduction: The What and Why of Marketing Law

Publication

American Business Law Journal

DOI*

http://dx.doi.org/10.1111/j.1744-1714.1999.tb00704.x

Disciplines

Commercial Law | Marketing

Recommended Citation

Petty, Ross D. 1999. "Editor's Introduction: The What and Why of Marketing Law." American Business Law Journal 36, no. 2: 239.

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