Title

Societal Regulation of the Marketing Function: Does the Patchwork Create a Quilt?

Presented at the 2005 Marketing and Public Policy Conference, Washington, DC (June 2005)

Publication

Journal of Public Policy & Marketing

DOI*

http://dx.doi.org/10.1509/jppm.24.1.63.63884

Abstract

A wide variety of laws and sources regulate the marketing function. Although some laws were adopted specifically to regulate marketing, others were adopted primarily for other purposes. Despite the many differences, there appears to be an underlying and unifying theme to marketing regulation. However, clarification could improve the consistency of marketing regulation.

Disciplines

Commercial Law | Law | Marketing

Recommended Citation

Petty, Ross D. 2005. "Societal Regulation of the Marketing Function: Does the Patchwork Create a Quilt?." Journal of Public Policy & Marketing 24, no. 1: 63-74.

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