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Abstract

How can we understand the role of key personnel in sustaining innovation within corporations around the globe? These articles present the results from the pilot study of a two-stage research project. It is underpinned by the concept that three basic archetypes exist – managers, entrepreneurs and leaders. We tested a new tool: the MEL-Index , a numerical and graphical representation of executives’ evaluation of their own and their corporation’s performance as managers, entrepreneurs and leaders. It was shown to have considerable diagnostic potential. Improvements were made in the test instrument, which will form part of the subsequent extended study.

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Marketing

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