Title

Super Hero®

Comments

For full text, please contact the Babson Faculty Research Fund.

Abstract

In the 1970s, the two largest superhero comic book companies developed a joint strategy for the registration and control of SUPERHERO as a trademark across a wide variety of industries. This paper examines the development and implementation of this strategy and analyzes its appropriateness from the perspective of trademark and competition policy.

Disciplines

Intellectual Property Law | Law

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