Title

Women's Business Center: Strategies to Educate Low-Income Women Entrepreneurs

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Abstract

Women’s Business Center (WBCs) are community-based centers that offer education, training and technical assistance to under-served and under-privileged women, precisely those who are the lagging group of nascent entrepreneurs. Despite small budgets and the relatively disadvantaged population they serve, WBCs are very successful: an astounding sixty percent of WBC clients are managing start-up businesses. This research proposes two sociological frameworks to explain the high success rate of WBCs: Middle group minority theory and the concept of stereotype threat. Additional data gathering is needed to determine whether techniques used by WBCs provide the intra-group solidarity emblematic of middle group minorities and whether WBCs successfully neutralize the stereotype threat experienced by many women entrepreneurs.

Disciplines

Entrepreneurial and Small Business Operations | Women's Studies

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