Patterns of Participation of Women in Franchising

Candida Brush, Babson College, USA

(with Rajiv P. Dant and Francisco P. Iniesta)

Abstract

Despite the increasing presence of women as business owners, their activities in the field of franchising have not been systematically studied. This is an important gap. Franchising has long been touted as a means of providing opportunities to minorities and women. However, little documentation is available regarding the extent to which this early promise of franchising has been fulfilled. We attempt to evaluate this question by probing four issues related to women in franchising: (1) What is the overall pattern of women's participation as franchisors? (2) How is the pattern of participation of women related to the male/female image of the business sectors? (3) How is the pattern of participation of women related to the industry sectors?, and (4) How is the pattern of women's participation related to the size of the franchise systems? Our results are based on a database containing records of 2,592 franchise systems in North America.

 

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