Surprise events are an indispensable part of the entrepreneurial process. They may even serve as an important source of learning and capability development (Levinthal & Rerup, 2006). A surprise can reveal that the prior expectations were not accurate, and can help the organization generate more accurate or complete models to inform new expectations (Greve, 1998; Zellmer-Bruhn, 2003). This paper explores how responses to surprise events affect perceived organizational outcomes.
Gong, Yan; Baker, Ted; Eesley, Dale T.; and Miner, Anne S.
"DIDN’T EXPECT THAT! SURPRISE EVENTS, RESPONSES AND OUTCOMES IN ENTREPRENEURIAL FIRMS (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 27
, Article 10.
Available at: http://digitalknowledge.babson.edu/fer/vol27/iss13/10