Abstract

There is growing recognition of a distinctive intuitive basis to entrepreneurial decision and action (Barron 2004). Existing work has taken a cognitive approach, viewing entrepreneurial intuition as rooted in the accumulated knowledge and wisdom of prior experience, the sub-conscious and emotions (Mitchell et al 2005). However, experiments in psychophysiology have established that there is a sensory component by which emotional arousal to an object of interest enables the body’s autonomic system (ANS) to receive and process implicit, non-local information before a future event (McCraty et al., 2004a & 2004b; Radin, 1997). A recent theory builds on this evidence and on the principles of quantum-holography to develop an explanation, with testable hypotheses, of how such non-local intuition occurs in entrepreneurs (Bradley, 2006, 2007). As the first stage in a larger investigation (Gillin et al., 2006), we present the results of a pilot study testing the efficacy of a new experimental protocol designed to isolate and measure nonlocal intuition in entrepreneurs.

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