Using cognitive theories of emotion, we investigate cognitive appraisals (i.e., primary appraisal, rationality, irrationality, and coping potential) in entrepreneurial situations to examine the impact of cognitive and emotional processes on the evaluation and exploitation of entrepreneurial opportunities.
Welpe, Isabell and Spörrle, Matthias
"THE ROLE OF COGNITIVE APPRAISALS IN OPPORTUNITY EVALUATION AND EXPLOITATION (INTERACTIVE PAPER),"
Frontiers of Entrepreneurship Research: Vol. 27
, Article 26.
Available at: http://digitalknowledge.babson.edu/fer/vol27/iss6/26