Abstract

All industries contain elements which can be thought of as creative. Yet, certain industries have creative design at the very hearth. Interestingly, these industries also have high propensity for entrepreneurship, which makes them of significant interest to entrepreneurial research. But, why do these industries hold a high entrepreneurial propensity? One interesting feature of the industries is the methods applied to design novel opportunities. Looking into the general entrepreneurship literature, this does not say much about how entrepreneurs deliberately design an opportunity. So far, the literature has highly relied on the concepts of alertness and discovery, which imply to notice without deliberate search for opportunities. Opportunity design is an almost black box. The paper is a rudimentary effort to fill this box. Ideas from the creative design industries and literature are introduced in order to suggest a framework to explain how purposeful opportunities can be designed.

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