Abstract

Recent work from the field of positive psychology has created a classification of twenty-four basic virtues that have been found to be consistently valued across all major cultures (Peterson & Seligman, 2004). Further, these virtues group together to form six distinct character strengths (i.e., wisdom and knowledge, courage, humanity, justice, temperance, and transcendence). Individuals have been found to rate most highly on 1-2 character strengths, which are defined as their signature strengths. People who are able to focus their time on endeavors in which they are able to apply their signature strengths are found to experience heightened levels of performance and satisfaction (Seligman, 2002). In fact, one of the founding premises of the recent positive psychology movement is that human potential is maximized when individuals spend more time working in areas that allow them to apply their strengths and less time on activities that require them to act through their weaknesses (Seligman & Csikszentmihalyi, 2000). Bridging the positive psychology and entrepreneurship domains, the current study attempts to determine which character strengths are most strongly linked to entrepreneurship.

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