This study examined how the gender of the entrepreneur and of the bank account manager influences perceptions about the banking relationship. Drawing from social network and status expectations state theories of gendered interaction, we test hypotheses exploring the influence of trust, the bank’s knowledge of the firm, satisfaction with credit, and the likelihood of switching banks on the bank-firm relationship. Results show that male-male pairs of entrepreneurs and bankers have the highest levels of trust, satisfaction, knowledge, and the lowest likelihood of switching banks, while female-female pairs showed the opposite results for each measure with mixed pairs in the middle on all accounts. Implications are discussed.
Saparito, Patrick; Elam, Amanda; and Brush, Candida
"PERCEPTIONS OF BANK-FIRM RELATIONSHIP: DOES GENDER SIMILARITY MATTER?,"
Frontiers of Entrepreneurship Research: Vol. 29
, Article 2.
Available at: http://digitalknowledge.babson.edu/fer/vol29/iss1/2