Abstract

The development of commercially viable products is of paramount importance for firms that operate in fast-changing and competitive markets. The challenges of new product development are particularly daunting for new ventures that seek to launch new products in the Chinese market (Atuahene-Gima and Murray, 2007). This paper focuses on the development and performance of the first product launched by new ventures in the Chinese market. The literature on new product development indicates that few contributions examine the antecedents and outcomes associated with the first product conceived by new ventures (Schoonhoven et al, 1990). What skills and resources are necessary to build positional advantages for the first product and which drive the performance of the first product? How does the Chinese context impact first product performance? What are the most important drivers of first product success?

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