Entrepreneurship is broadly taught nowadays and courses` content varies widely. However, teaching the production of a business plan (BP) remains one of the more popular curricula formats. Research identifies the development of a BP as being the most important course feature of entrepreneurship programs. It is commonly considered that a new venture should start with a carefully written BP. However, there is very few discussion about how business planning is taught nor empirical evidence on the effectiveness of BP as a pedagogical method. A formally written plan can be regarded as a practical way of experiencing the entrepreneurial process and building a firm.
Fayolle, Alain; Lassas-Clerc, Narjisse; and Tounés, Azzedine
"THE EFFECTS OF REAL VS. VIRTUAL BUSINESS PLANNING AS LEARNING PROCESS (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 29
, Article 3.
Available at: http://digitalknowledge.babson.edu/fer/vol29/iss4/3