Abstract

Entrepreneurs are social agents who have unique personality traits that enable them to discover and exploit new opportunities (Gartner, 1985; Shane and Venkataraman, 2000). While the current literature refers to entrepreneurs in heroic terms, attributing them with unique personality traits and capabilities (Lumpkin and Dess, 1996; Baron, 2004; Busenitz and Barney, 1997), these studies under-represent how entrepreneurs perceive their self identity as social agents and how they manage the emotional process that is associated with entrepreneurial activity (Goss, 2005; Baron, 2008). The aim of this study is to examine (1) how entrepreneurs perceive their self identity as social agents and how they construct their social role, and (2) how entrepreneurs relate to the emotional process associated with their activity.

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