Explaining opportunity evaluation, which occurs after recognition but prior to the decision to act, is essential to entrepreneurship theory (McMullen & Shepherd, 2006). Herein, we extend theory to explain how different types of entrepreneurial knowledge affect the decision to exploit. Specifically, we describe how differences in procedural knowledge and domain knowledge affect the evaluation of recognized opportunities.
Sexton, Jennifer C. and Holcomb, Tim R.
"ENTREPRENEURIAL KNOWLEDGE IN THE EVALUATION OF VENTURE CREATION OPPORTUNITIES: THE EFFECT OF DIFFERENT KNOWLEDGE TYPES ON THE DECISION TO EXPLOIT (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 29
, Article 17.
Available at: http://digitalknowledge.babson.edu/fer/vol29/iss6/17