ENTREPRENEURS AND PERCEPTIONS OF COMPOUND RISK: MODERATING EFFECTS OF EFFICACY AND CONTROL BELIEFS
Abstract
Based on the aggregated insights of the existing theories related to multiple sources of efficacy and locus of control, we introduce the theory of mixed control, a model of compound-risk perception. This theory considers outcome expectancies as being composed of expectancies regarding three distinct sources of risk (self, others, and chance). This reflects that entrepreneurship is a complex and dynamic activity, involving multiple sources of risk. Beliefs about the efficacy of these elements are weighted by the degree to which these elements are perceived to control the outcome. The interaction of efficacy and control beliefs is therefore at the core of our theory. Further, we discuss that risks are not only subjectively perceived but can be endogenous and depend on future decisions and actions of the entrepreneur.
Recommended Citation
Monsen, Erik and Urbig, Diemo
(2009)
"ENTREPRENEURS AND PERCEPTIONS OF COMPOUND RISK: MODERATING EFFECTS OF EFFICACY AND CONTROL BELIEFS,"
Frontiers of Entrepreneurship Research:
Vol. 29: Iss. 6, Article 2.
Available at:
http://digitalknowledge.babson.edu/fer/vol29/iss6/2
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