Gender stereotypes are widely-shared beliefs about characteristics attributed to men and women. These stereotypes are fairly common in our society and can exert a powerful influence on the way people think and behave. Workplace discrimination is believed to be an important consequence of gender stereotypes. Entrepreneurship researchers have argued that these stereotypes can affect people who want to become entrepreneurs as well as those whose support entrepreneurs need to survive and succeed. The present study examines the impact of gender stereotypes on new venture evaluations. Specifically, we study how stereotype activation, modern sexism, gender-type of venture, and respondent gender interact to influence evaluations of business plans.
Gupta, Vishal K. and Turban, Daniel M.
"THE EFFECT OF GENDER STEREOTYPES ON EVALUATION OF NEW ENTREPRENEURIAL VENTURES (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 29
, Article 2.
Available at: http://digitalknowledge.babson.edu/fer/vol29/iss8/2