A central construct in firm-level entrepreneurship is entrepreneurial orientation (EO), which captures a firm’s strategic postures (Covin & Slevin, 1991) and processes (Lumpkin & Dess, 1996) that lead to new entry. Some scholars have been critical of EO due to a perceived lack of clarity between intention (what entrepreneurial firms want to do) and the action (what entrepreneurial firms actually do) (Wiklund, 1999; Zahra, Jennings, & Kuratko, 1999). Since intention and action are conceptually different and intention does not always lead to the expected action (Mintzberg & Waters, 1985), it is useful to distinguish between entrepreneurial intention and action.
We elucidate entrepreneurial intention (EI) and entrepreneurial action (EA); EI captures a firm’s intention to seek new opportunities and rapid growth (Mintzberg, 1973; Penrose, 1959; Stevenson & Jarillo, 1990), and EA reflects a firm’s new market entry and new product development activities (Jennings & Lumpkin, 1989). By clarifying the distinctions between EI, EO, and EA, we propose that the process from EI to EA is realized through EO.
Wang, Taiyuan and Thornhill, Stewart
"ENTREPRENEURIAL INTENTION, ORIENTATION, AND ACTION (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 30
, Article 17.
Available at: http://digitalknowledge.babson.edu/fer/vol30/iss12/17