Abstract

Presentations are ubiquitous in entrepreneurship. Yet little research has been done on what makes a presentation “good.” As a result, it is not clear whether and to what extent investors’ evaluations of presentations are influenced by the content of a presentation, its style, its structure, the characteristics of the presenter, or the characteristics and background of the evaluator. To further knowledge on these issues, we use dynamic media response techniques to compare the evaluation models of expert VCs with those of business professionals with no investment experience.

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