Presentations are ubiquitous in entrepreneurship. Yet little research has been done on what makes a presentation “good.” As a result, it is not clear whether and to what extent investors’ evaluations of presentations are influenced by the content of a presentation, its style, its structure, the characteristics of the presenter, or the characteristics and background of the evaluator. To further knowledge on these issues, we use dynamic media response techniques to compare the evaluation models of expert VCs with those of business professionals with no investment experience.
Grégoire, Denis; de Koning, Alice J.; and Oviatt, Benjamin M.
"WHAT IS SO UNIQUE ABOUT HOW VCS EVALUATE ‘LIVE’ PRESENTATIONS? (INTERACTIVE PAPER),"
Frontiers of Entrepreneurship Research: Vol. 30
, Article 12.
Available at: http://digitalknowledge.babson.edu/fer/vol30/iss3/12