Creativity is essential for generating new and useful ideas for business ventures (Ward, 2004), for finding or developing opportunities (Baron, 2008), and for addressing challenges that arise during venture formation and growth (Amabile, 1997). Creativity has been linked to opportunity recognition, problem-solving, and firm formation (Lee, Florida, and Acs, 2004).
A recent question is how affect might influence the level of creativity entrepreneurs demonstrate (e.g. Baron, 2008), including dispositional and situationally driven affect (Baron, 2008) and enduring affect related to entrepreneurial passion (Cardon et al., 2009). There may be differences in the type of affect considered; short-term affect may operate like hot flashes, where tempers flare or excitement is high, but those strong emotional reactions (both positive and negative) dissipate quickly when the stimuli that provoked them are removed. In contrast, long-term positive affect, such as entrepreneurial passion may operate more like global warming, a warm buzz that underlies and permeates virtually everything an entrepreneur does.
To date the potentially competing or complementary influences of different types of affect on creativity have not been examined. We look at the simultaneous influences of positive emotion, negative emotion, and entrepreneurial passion on entrepreneurial creativity.
Cardon, Melissa S.
"HOT FLASHES AND GLOBAL WARMING: WHICH TYPE OF AFFECT DRIVES ENTREPRENEURIAL CREATIVITY? (INTERACTIVE PAPER),"
Frontiers of Entrepreneurship Research: Vol. 30
, Article 17.
Available at: http://digitalknowledge.babson.edu/fer/vol30/iss5/17