What is the role of trustworthiness in new venture partner choice? Using a human capital framework, this study delves into the relatively underexplored area of new venture team formation and investigates the importance of the factors of trustworthiness – ability, benevolence and integrity – in new venture partner choice. This study also explores the role of familiarity and the moderating influence of gender in new venture partner decision policies.
Edmond, Verona P.
"TRUSTWORTHINESS, FAMILIARITY AND GENDER: AN EMPIRICAL INVESTIGATION OF NEW VENTURE PARTNER CHOICE (INTERACTIVE PAPER),"
Frontiers of Entrepreneurship Research: Vol. 31
, Article 4.
Available at: http://digitalknowledge.babson.edu/fer/vol31/iss10/4