Regulatory Focus Theory (Higgins, 1997) has been advocated by many scholars in the field to shed new light in our understanding of entrepreneurial decision making (e.g. Baron, 2002). However this theory has rarely been used in empirical studies in the field. In this paper, we propose a parsimonious intention model based on regulatory focus theory to explain the variance in entrepreneurial decision making of university faculty inventors.
Ruan, Yi; McAllister, Daniel Jackson; and Wong, Poh Kam
"DARE TO TAKE THE PLUNGE? A REGULATORY FOCUS APPROACH TO ACADEMIC ENTREPRENEURIAL INTENTIONS (INTERACTIVE PAPER),"
Frontiers of Entrepreneurship Research: Vol. 31
, Article 25.
Available at: http://digitalknowledge.babson.edu/fer/vol31/iss4/25