Abstract

Upon its introduction, effectuation was framed as an expert theory. Subsequently, it has been found in various contexts, among individuals with varying degrees of expertise. Finding evidence of effectuation has remained difficult, because the primary method for its detection is long form interview-type research. The level of detail gleaned from such analysis makes finding specific examples of effectuation, and individual users of effectuation possible, when they exist. However, the time involved in such processes limits sample size. Further, the relative inability to quantify makes many forms of empirical analysis impossible. In order to facilitate more, and more empirical, research into effectuation, this paper develops a new scale for determining if an individual utilizes one or more of the five logics of effectuation (pilot-in-plane, bird-in-hand, lemonade, crazy quilt &/or affordable loss).

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