This research tests the premise that situational awareness, the perception of a dynamic and complex environment with a comprehension of meaning necessary to project future wants and needs (Endsley 1995), is a key component in the identification of unique entrepreneurial opportunities. Through the interaction of access to information and cognitive ability, evaluation of individuals’ level of situational awareness takes place to determine the effect this concept has on the identification of innovative or radical new entrepreneurial opportunities.
Sinclair, Robert F. and D'Souza, Rodney R.
"AN EXAMINATION OF THE EFFECT OF SITUATIONAL AWARENESS ON OPPORTUNITY RECOGNITION (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 31
, Article 12.
Available at: http://digitalknowledge.babson.edu/fer/vol31/iss6/12