Abstract

When starting a new venture, entrepreneurs make countless presentations to prospective stakeholders in order to secure the resources needed to launch and support their venture. These presentations promote information sharing with prospective stakeholders so they can then make informed decisions regarding future investment and involvement in the venture (Chen, Yao & Kotha, 2009). The nature, manner and efficacy with which entrepreneurs share or convey information is central to their ability to recruit financial support and successfully launch a new venture (Clark, 2008; Gregoire, de Konig & Oviatt, 2008). These presentations represent the entrepreneurial “first impression’. Our study asks, whether first impressions matter – we specifically examine the manner in which entrepreneurs organize information in a visual format to attract potential investors and collaborators.

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