Abstract

Entrepreneurship is examined in the context of the entertainment industry using resource dependence theory and integrating the concepts of bricolage and creative destruction. The entertainment industry is a particularly relevant context in which to examine resource construction through entrepreneurial bricolage, resulting power shifts, and creative destruction of an industry, as it is an environment shaped by power-based relationships of resource dependence that strongly favored record labels. Labels have traditionally been a recording artist’s only means for production and distribution of their recorded music, and their primary resource for marketing and connecting with customers. Many recording artists are engaging in resource construction through entrepreneurial bricolage (Baker & Nelson, 2005). As new technologies emerge, recording artists have new resources with which they can create and distribute their product, advertise, and connect with customers. By doing so, artists gain more control over their product and performance.

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