This study investigates the extent to which, and how, online social network sites (SNSs) are leveraged for entrepreneurial advantage by founders. In particular, we investigate a hypothesized relationship between entrepreneurial identity and the entrepreneurial use of social media.
Smith, Claudia; Smith, Brock; and Shaw, Eleanor
"ENTREPRENEURIAL IDENTITY AND THE USE OF SOCIAL MEDIA (Interactive Paper),"
Frontiers of Entrepreneurship Research: Vol. 32
, Article 22.
Available at: http://digitalknowledge.babson.edu/fer/vol32/iss4/22