This paper explores the role that community social identity plays in an entrepreneur’s decisionmaking process about rebuilding her business following a natural disaster. Existing literature regarding natural disasters has focused on the financial determinants at the near exclusion of social-psychological variables, leaving a gap in the literature that our empirical study aims to address. One hundred and twelve business owners from Joplin, Missouri, which was impacted by an F-5 tornado in May 2011, have been surveyed eight months after this natural disaster. The results indicate that the constructs of interdependency belief and group attractiveness have a significant relationship with the entrepreneur’s decision to rebuild.
Dinger, Jenni; Conger, Michael J.; and Bustamante, Carla V.
"I AM JOPLIN: COMMUNITY IDENTITY AND ENTREPRENEURSHIP AFTER NATURAL DISASTERS,"
Frontiers of Entrepreneurship Research: Vol. 32
, Article 3.
Available at: http://digitalknowledge.babson.edu/fer/vol32/iss6/3