Abstract

This paper sets out the results of a decade-long quest to create, test, and utilize metaphor methodologies to study international similarities and differences in social constructions of the entrepreneur. Despite significant progress in studying international differences and similarities in entrepreneurship, it has proved harder to render tractable the nuanced socio-cultural antecedents of entrepreneurial phenomena. These cultural meanings are important because they mould aspirations, social status, practices, and ethics. The scale and rigour of the completed study provides deeper, more surprising and challenging results than anticipated in earlier pilot phases.

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