Social innovation (unlike traditional views of innovation) includes societal transformations and human behaviors. This research examines entrepreneurial firms engaging in social innovation from an organizational standpoint, i.e., through adoption of new organizational structures, blended values (economic, social, environmental), and socially driven organizational missions. Our main research question is: How does structure and context influence the ability of socially driven entrepreneurial organizations to deliver blended measures of performance? We examine entrepreneurial organizations interested in pursuing both social innovation and certification as B Corporations. These entrepreneurial firms have voluntarily selected blended value strategies and structures for the betterment of society and wish to have the appropriate legal status that would allow them to pursue these goals.
Jones, Raymond J. III and Salimath, Manjula S.
"ENTREPRENEURIAL FIRMS ENGAGING IN SOCIAL INNOVATION: NEW STRUCTURES, VALUES, AND MISSION (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 33
, Article 4.
Available at: http://digitalknowledge.babson.edu/fer/vol33/iss19/4