This study complements and extends traditional entrepreneurship research interested on the “mind” of the entrepreneur by looking at their brain in action rather than to its observable manifestations. Here, we argue that Entrepreneurship research would benefit from using tools, techniques, and methodologies from Neuroscience and present the results of a study that confirms that claim.
Martin de Holan, Pablo; Ortiz-Terán, Elena; Turrero, Agustín; and Alonso, Tomás Ortiz
"TOWARDS NEUROENTREPRENEURSHIP? EARLY EVIDENCE FROM A NEUROSCIENCE STUDY (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 33
, Article 12.
Available at: http://digitalknowledge.babson.edu/fer/vol33/iss5/12