Abstract

Goal setting and goal striving are critical factors in goal attainment (Gollwitzer, 1990). Because goal setting focuses entrepreneurs’ behavior (Bird, 1989), goals are recognized as an important factor in entrepreneurship (Naffziger, Hornsby, & Kuratko, 1994). However, little work has been done beyond assessing entrepreneurs’ goal dimensions. One exception is provided by Davidsson (1989). Presently, no published study has addressed goal striving based on established theories.

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