It is a continuous task of an entrepreneurially oriented firm to be more innovative than its competitors (Lumpkin & Dess, 1996). Firms that innovate faster than others can rely on this capability as a source of competitive advantage (Artz et al., 2010; Srivastava et al., 1998). As such it is surprising that few studies thus far have analyzed the link between entrepreneurial orientation (EO) and innovation outcomes (Maatoofi &Tajeddini, 2011). This study fills this gap by investigating the relation between EO and innovation outcomes taking the moderating roles of economic and market turbulence into account (Tosi et al., 1973).
Brunst, Alexander and Brettel, Malte
"DRIVERS OF INNOVATION PERFORMANCE - A LONGITUDINAL VIEW ON THE ROLE OF ENTREPRENEURIAL ORIENTATION AND ENVIRONMENTAL FACTORS (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 34
, Article 5.
Available at: http://digitalknowledge.babson.edu/fer/vol34/iss14/5