Considerable research has examined how entrepreneurs and non-entrepreneurs differ in their ability to perceive entrepreneurial opportunities. This research suggests entrepreneurs are more risk-seeking, more likely to be raised in a family with entrepreneurial experience, and may even vary in their genetic make-up relative to non-entrepreneurs. Most literature suggests that these differences exist between people before engaging in entrepreneurial endeavors; but other empirical studies suggests these differences arise post hoc.
This paper explores differences between entrepreneurs and non-entrepreneurs by focusing on variation in entrepreneurial alertness. Specifically, it investigates whether entrepreneurial alertness is cued by one’s social identity—rather than by characteristics of the entrepreneur.
Kiefer, Kip and Miller, Justin I.
"DO SUPERORDINATE IDENTITIES ALTER ENTREPRENEURIAL OPPORTUNITY RECOGNITION (INTERACTIVE PAPER),"
Frontiers of Entrepreneurship Research: Vol. 34
, Article 13.
Available at: http://digitalknowledge.babson.edu/fer/vol34/iss19/13