Despite a large body of work on opportunity recognition, evaluation, and exploitation, relatively little is known about the differences between entrepreneurs within the individual-opportunity nexus. This study examines entrepreneur heterogeneity through an empirical investigation of nascent entrepreneurs and their approaches toward opportunity. Three distinct approaches by nascent entrepreneurs were identified and labeled “aggressive”, “considered”, and “cautious”.
Gamble, Edward and Howorth, Carole
"DIFFERENT APPROACHES THAT NASCENT ENTREPRENEURS UTILIZE: UNPACKING THE INDIVIDUAL-OPPORTUNITY NEXUS (INTERACTIVE PAPER),"
Frontiers of Entrepreneurship Research: Vol. 34
, Article 13.
Available at: http://digitalknowledge.babson.edu/fer/vol34/iss4/13