Abstract

Although there is extensive literature on entrepreneurs’ external advice seeking from private and public sector business advisors, we know relatively little about the prevalence with which small business owner-managers seek advice from other small business owners, how they locate peer advisors, and what possible barriers to peer networking they face. In this study we address this gap by surveying a large sample of small business entrepreneurs across a variety of sectors and assessing factors that predict their utilization of different sources of peer advisors. Of particular interest is the extent to which entrepreneurs use the internet to seek advice from peers they have not met face-to-face.

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