Abstract

Research interest in social and sustainable entrepreneurship has increased tremendously in the past few years. Along with the growth in the general topic, some scholars (e.g., Jennings and Brush, 2013) have started to call for more research about how the literature on women’s entrepreneurship can inform the broader entrepreneurship literature on social and sustainable entrepreneurship. Initial findings from the GEM data suggests that women are more likely than men to pursue social and environmental activity with their new ventures (Hechavarria et al., 2012; Meyskens et al., 2011), but explanations for these differences remain understudied. The assumption that women will inherently pursue ventures that achieve more sustainable and holistic outcomes given that feminine ideals are more likely to focus on social good, nurturing environments and care (Bird & Brush, 2002; Hughes & Jennings, 2012) may not actually matter if women led ventures achieve fewer organizational objectives because of lower managerial skills (Cron et al., 2009) and fewer overall resources (Watson, 2002).

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