Recent research has established the importance of ventures’ domestic circumstances for their internationalization (e.g., Milanov & Fernhaber, 2014). For example, Guler and Guillen (2010) showed that domestic network advantage helps in overcoming the lack of legitimacy in foreign markets. Surprisingly, fewer studies have explored the reverse effects – why and how an early international presence may support new ventures’ domestic market positions. Scant extant work in this area focused mostly on learning arguments (e.g., Jones & Coviello, 2005). We seek to understand whether early internationalization may also act as a signal that improves ventures’ legitimacy with domestic audiences.
Maissenhaelter, Benedikt E. and Milanov, Hana
"GOING ABROAD TO WIN AT HOME: NEW VENTURE INTERNATIONALIZATION AS A LEGITIMATION STRATEGY (SUMMARY),"
Frontiers of Entrepreneurship Research: Vol. 35
, Article 5.
Available at: http://digitalknowledge.babson.edu/fer/vol35/iss12/5