Abstract

This paper posits that strategic adaptability is the mechanism through which a firm’s prior growth influences the exhibition of future entrepreneurial strategies. Defined as the firm’s ability to recognize opportunistic changes to its product offerings based on evolving market demand, strategic adaptability is an outcome of a firm’s prior growth and the corresponding impetus to respond to changing market conditions in order to maintain the firm’s growth trajectory. Firms then exploit these opportunities by increasing their entrepreneurial orientation. We find support for our research model in a two-study series conducted in South Korea and the United Kingdom.

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