Abstract

Effectuation and causation have been described in the literature as occurring sequentially or simultaneously, but little research has examined when and under what conditions this occurs. We examine the co-existence of effectuation and causation based on 25 long interviews of executives working with innovation in the magazine industry. We find three patterns of co-existence, including simultaneous, sequential and situational dependence uses of effectuation and causation. Implications for future studies of effectuation, especially in regards to the corporate context, are discussed.

Share

COinS