Abstract

Business venturing requires human organizing, and therefore involves social psychology. Following the perception of opportunity, entrepreneurial protagonists need to engage others – to transform an opportunity idea into a nascent firm (e.g., Aldrich & Martinez, 2001; Zander 2007). Given entrepreneurial uncertainty and negligible objective information early-on, how others perceive a potential founder and associated opportunity matter. Past research has examined financial investors’ assessments of firm-founders and their opportunity pursuits (e.g., Clark, 2008). However, knowledge is lacking about potential followers’ consideration of entrepreneurial protagonists and associated opportunities. This is an important gap since it relates to if there will even be a firm-founder/firm (e.g. for later research observation and theory).

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