Abstract

The socio-cultural context within which an entrepreneur operates has an important impact on entrepreneurial outcomes (Welter, 2012). Studies indicate that mass media has an impact on public discourse as well as society’s perceptions (Achtenhagen & Welter, 2011). Media reinforces the female stereotype and subsequently society’s perceptions of the female entrepreneurship phenomenon (Schulz & Achtenhagen, 2013). Additionally, the way in which journalists’ frame their stories in the media has an impact on policy makers. It could be argued that framing may ultimately affect the policies implemented by decision-makers, based on their perceptions of female entrepreneurship (Entman, 2010). However, limited studies have been carried out on the impact of media on the entrepreneurship phenomenon (Hang & Van Weezel, 2005), and those focused on examining the socialization process of women entrepreneurs in developing economies are dearth (De Vita et al., 2013). This study contributes to both streams of knowledge, by analyzing media in diverse socio-economic and cultural contexts.

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