A ‘perfect storm’ of digital design, rapid prototyping, and social networking is fundamentally reshaping the new product development (NPD) landscape. Beyond design iteration speed and efficiency, this paradigm shift is affecting the locus of expertise and the form of ownership, which in turn enables achieving new levels of product performance and low cost as well as new forms of collaboration and transactions.
We identify four separate regions in this new NPD landscape, and label them traditional, entrepreneurial, community, and guild. Each NPD region is characterized by its own set of stakeholders and interaction dynamics. To help practicing R&D managers navigate this landscape, we discuss opportunities and challenges that each region presents for both firms and individuals.
Entrepreneurial and Small Business Operations | Operations Research, Systems Engineering and Industrial Engineering
Fixson, Sebastian K. and Marion, Tucker J., "The Segmentation of Innovation: How Digital Design, Rapid Prototyping, and a Sharing Culture are changing the NPD Landscape" (2014). Technology, Operations & Information Management Working Papers. 6.