The True Grit of Innovators: Pixar’s Perilous Innovation Journey


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This book traces the history of Pixar from the time of its founding until the release and success of their first movie – The Toy Story. This book highlights the unpredictable dynamics of innovation: (1) the vicissitudes and vagaries of how innovation happens, (2) the inter-play between technology geeks, dreamers, artists, and investors, (3) the cat-and-mouse game that ensues between start-ups, SMBs and large firms, (4) the centrality of failure in innovation, (5) the progression and confluence of several technologies, and (6) the courage and fortitude of the dreamers and believers of computer animation.

Academic Division

Technology, Operations and Information Management


Arts Management | Film and Media Studies

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