Sponsor or Supervisor? The Impact of Innovation Project Uncertainty on the Direct Managerial Role


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This research examines the relationship between innovation project characteristics and the sponsor or supervisor role played by managers. Our research method draws on interviews of projects leaders and managers, and a survey of 89 project leaders from four divisions of large, multinational Korean companies. The results show that project leader empowerment and a managerial sponsor role is associated with the innovativeness and strategic relatedness of a project. In addition, managers are more likely to exert control when projects are less strategically related and when resource requirements are high. This suggests that different sources of project uncertainty imply different managerial roles.


Business Administration, Management, and Operations | Entrepreneurial and Small Business Operations | Technology and Innovation

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