In the 1970s, the two largest superhero comic book companies developed a joint strategy for the registration and control of SUPERHERO as a trademark across a wide variety of industries. This paper examines the development and implementation of this strategy and analyzes its appropriateness from the perspective of trademark and competition policy.
Intellectual Property Law | Law
Petty, Ross, "Super Hero®" (2010). Babson Faculty Research Fund Working Papers. 84.