Research on Women Business Owners: Past Trends, Future Directions, and a New Perspective
Entrepreneurship Theory and Practice
The number of women starting and owning their own businesses has grown dramatically over the past decade. Concurrent with this trend, there has been an increase in the number of research studies focusing on or including women business owners in their samples. This paper reviews empirical research studies on women business owners and their ventures, classifies the studies in a framework, and summarizes trends emerging from this research. To guide future research, a new perspective on women-owned businesses is proposed and research questions, methods, and implications are discussed.
Advertising and Promotion Management
Brush, Candida G. 1992. "Research on Women Business Owners: Past Trends, Future Directions, and a New Perspective" Entrepreneurship Theory and Practice 16, no. 4: 5-30.